Junichi Masuda leaves Game Freak, joins The Pokmon Company | Jobs Roundup: June 2022

It can be difficult keeping track of the various comings and goings in the games industry, which is why we compile them in semi-regular round-ups.

If you have new appointments or transitions in your company that belong here, please send the names of the appointees, new role and company, and prior role and company to

Junichi Masuda | Chief Creative Fellow, The Pokémon Company

Junichi Masuda

Game Freak co-founder and managing director Junichi Masuda has stepped away from the company to pursue a new creative role at The Pokémon Company.

As chief creative fellow, Masuda will work on more areas of the Pokémon franchise outside of video games.

During his time at Game Freak, Masuda contributed heavily to the development of the first Pokémon titles Red and Blue, and went on to serve as director on later games, including Pokémon Ruby and Sapphire.

“I would like to express my heart-felt thanks to all Pokémon fans,” Masuda said. “I hope to transcend the boundaries of video games by trying to offer greater surprises, fun and excitement to people all over the world, while doing my utmost to connect people, expand the circle of ‘play’ and to help bring about a richer world for us to share.”

Brice Vinocour | VP Marketing & Comms, Homa Games


Brice Vinocour

Mobile developer and publisher Homa Games has appointed Brice Vinocaur as its new VP of marketing and communications.

Prior to the role, Vinocaur served as head of business marketing for Southern Europe at Meta, where he focused on business growth as well as working with external companies on their digital brands.

“I’m very excited and proud to join Homa Games at this particular moment of the company’s history, as marketing is becoming a growth engine for the brand and the business,” Vinocaur said. “Homa Games already has strong foundations and is developing its full potential – enabled by distinctive company culture, top talents from the industry, and clear vision, mission, and values.”

Emile Liang | Lead Producer, NetEase Games Montréal

NetEase Games Montreál has hired Ubisoft veteran Emile Liang as a lead producer.


Emile Liang

Liang brings over 20 years of experience to the firm from several Ubisoft studios, where he worked as a producer on titles such as Prince of Persia: Sands of Time, Splinter Cell: Conviction and Assassin’s Creed Unity. Mostly recently, he spent nine years at Ubisoft Toronto, where he worked as a producer on Far Cry 6.

He is also the founder of Skill Tree, an initiative set up to provide mentorships and career coaching for professionals in the games industry.

“I met some incredibly smart, passionate, humble, and kind people at the helm of this company and I was pleased to see we share very aligned values, offering me the opportunity to contribute substantially to their next major step of growth,” Liang said in a LinkedIn post.

“As I join an existing crew of experienced talents to kick start a new AAA title, I will help our small Montreal studio to grow and become a respected AAA player in our ecosystem.”

Callum Godfrey | Head of Casual Mobile Games, Kwalee


Callum Godfrey

Mobile outfit Kwalee has named industry veteran Callum Godfrey as its first head of casual mobile games.

Godfrey has served as a producer at several publishers over the last 20 years, including Codemasters, Activision, EA and King. Most recently, he worked as head of production as Bossa Studios.

At Kwalee, Godfrey will oversee the development of all casual mobile projects, both internally and externally.

“The welcome I have had since joining Kwalee has been one of the warmest and most positive of my career,” said Godfrey. “Everyone here is incredibly hungry to learn, lend a hand, push themselves beyond their comfort zones and to embrace change. Everything that’s said about the company culture at Kwalee, you can see lived by the team here day in and day out.”

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