European publisher THQ Nordic has opened a brand new base in Singapore.
This is part of the company’s efforts to cater to the South East Asian games market. This office will handle PR, marketing and games scouting in the likes of Malaysia, Thailand, Taiwan, Indonesia, Philippines, Singapore, Hong Kong and Vietnam.
The venture will be headed up by managing director Winson Lo – formerly of Ubisoft and Dyson – and social media manager Graeme Ching.
“Building on the success of our Japanese office, the next logical challenge to take on was entering the greater ASEAN region,” THQ Nordic marketing director Philipp Brock said.
“With almost half of the world’s gamers located here, establishing a footprint poses not only a daunting challenge but a wholly exciting one as well. Plus and as always: our interest is long-term oriented, not just a quick pleasure.”