The Xbox & Bethesda showcase removed the usual hype, but added some uncertainty


During E3 2015, Bethesda announced Fallout 4 with a release date just five months down the line. Fallout 4 had been in full production for two years at that point, with a smaller team working on it over the course of the previous four while the rest of the studio were all-in on Skyrim. Fallout 4 managed to hit its release date, and came out on November 10 of that year.

Fast-forward to E3 2018, and Bethesda announced The Elder Scrolls 6 with a 30-second video of some mountains and no date at all. We still haven’t seen any more of it, and don’t have a clue when we will. The two approaches to marketing couldn’t be more different. 

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