We’re worse off without E3


A recent topic of discussion in the PC Gamer offices mirrored a more general sense of confusion among the gaming crowd and industry: What do we call this summer ‘game showcase’ period when there’s no E3? We’ve mostly plumped for Not-E3, though social media has come up with its own Keigh-3 replacement. The common element there being the number, which of course comes from the three words themselves: Electronic Entertainment Expo.

E3 was always gaming’s showpiece, beginning in 1995 and held at the Los Angeles Convention Centre for decades to come. But this isn’t about a potted history of the event, which was brought to a screeching halt in 2020 by the Covid pandemic and hasn’t been held in-person since, so much as what has replaced it—and what’s missing.

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