Halo Infinite studio apologies for ‘offensive and hurtful’ word in Juneteenth cosmetic


343 Industries head Bonnie Ross has apologized for the release of a Halo Infinite (opens in new tab) cosmetic intended to commemorate the end of slavery in the United States that included a color scheme with an “offensive and hurtful” name.

The epic nameplate is called Juneteenth, named after a US holiday which commemorates the end of slavery. But a playerplayers quickly noticed that a secondary color palette was available for the nameplate, named “Bonobo.” The bonobo is a type of great ape, which has an obviously racist connotation when used in reference to Juneteenth.

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